Decode why winning ads win, then steal the formula
Paste any Meta ad and see the psychology holding it up: the frameworks, the buyer triggers, and a script you can run yourself. Raise your hit rate and stop torching budget on ads that were never going to work.
3 free decodes · no card needed
Sponsored"I almost cancelled. Then this happened…"
0:00 - 0:03 · the hook
Detected framework
Neuro-Decode
Creative is the #1 lever in paid social.
So why is it still a guessing game?
Nine out of ten ads you make will flop, and most of the time you can't say why. Every dead test is real budget set on fire. Your competitor's ad has run for eight months for a reason: there's a formula holding it up. Adverb hands you that formula.
The Neuro-Decode
From swipe to system in 30 seconds
Paste any Meta ad
Drop in a Meta Ad Library link. We pull the video and a word-for-word transcript. You don't download or scrub anything.
Run the Neuro-Decode
We pull the ad apart across 15 persuasion frameworks and show how the brain actually decides to buy.
Steal the formula
You get the blueprint, the hook, and a fill-in-the-blank script you can adapt to beat it for your own product.
Built on the masters
Every ad, graded against the greatest
minds in persuasion
Ogilvy. Hopkins. Halbert. Schwartz. Cialdini. Kahneman. We grade every ad through their frameworks and modern buyer psychology, so you don't just see what worked. You see exactly why it did.
15+
persuasion frameworks decoded on every ad you paste
30s
from a pasted link to a full psychological breakdown
1 credit
buys one full decode. No per-seat fees.
Frequently asked questions
How is this different from a swipe file or spy tool?+
A swipe file shows you what won. Adverb shows you why it won, the exact levers, frameworks and buyer psychology behind the ad, then hands you a script to beat it.
Who is Adverb for?+
Creative strategists, media buyers and UGC scriptwriters who are tired of guessing what to test next and want a higher hit rate for less spend.
What ads does it work on?+
Any active video ad in the Meta Ad Library. Paste the link and Adverb does the rest. Image and carousel ads have no video to transcribe, so those won't work.
Is there a free plan?+
Yes. You get 3 full decodes free, no card needed. Run it on your competitor's best ad and judge the formula for yourself.
Become the strategist who knows why creative wins.
Higher hit rate, lower CAC, and ads the algorithm actually rewards. Run it on your competitor's best ad right now and see for yourself.